There is no doubt that this sport we love has suffered so many changes thanks to advanced technology. But far from hurting, this has provided many benefits to horse racing. Technology is one thing that usually takes time for folks to adapt to, especially these times in which it moves at a rather fast pace. Horse racing is not an exception. In fact, it took it considerably more time to adapt than others.
Last year proved to be a very important year for horse-racing regarding technology as it was a time in which we were faced with the inherent power of technology.
The very broadcasting of an event to such a large number of homes is already a feat, but one that we already grew out of and now take for granted. However, horse racing and television have not always been good friends. Back in the 1970s and 1980s, most sports racing events jumped into the wagon of television broadcast, after a decade of being skeptical about it. But horse racing jumped in a bit later than the rest. Today, being able to see every expression of a runner in HD is totally a milestone for horse racing and provides a much more enjoyable experience.
This has paved the way for horse racing to gain popularity like never before. But once again, HD was a party that horse racing joined days later. The excuse was that “HD picture will not convince anyone to bet more”. It is understood now that if you want your kids to enjoy horse racing the same way they enjoy NBA or NFL, you must apply the same viewing privileges these ones provide.
Everything from Facebook to Instagram has been covered. People now make comments about horse racing and provide their estimates and predictions for races. This has also increased the popularity not only of the sport but of those who participate in it. It was only unthinkable in the past to have pictures and/or videos of a horse race for everyone to see. The great advantage of social media is that it is free. Today, most major tracks can interact with fans in real time and asynchronously.
Nevertheless, the top personalities of the game are not using social media at all. The highest-paid top trainers in 2015 do not even have a Twitter account, not even one. On the opposite side, Ahmed Zayat (53) and his son Justin Zayat (23) used Twitter to reach out to American Pharaoh’s fans to have real conversations with them.
They are growing in use now since they are supported by statistics. According to studies, accidents horse injuries dropped to almost a 40% after this technology was implemented. A good horse arena footing is still within the like of trainers and will always go for one. Horses are animals that usually roam through nature, after all.